Our Services

Marketing

SEM | Paid Social | Display

Our small team lives and breathes digital marketing data.

We continuously work to create, optimise and improve your campaigns across Google Ads (Adwords), Facebook, and Linkedin using automation and human love.

Using our data-driven methodology we unlock innovation in your digital marketing campaigns with our test and learn approach.

We identify trends and opportunities based on past performance data in your ppc campaigns and apply those learnings to drive better results.

Whether by eliminating waste and cutting costs where they aren’t leading to revenue or conversions, or (of course) investing more on the keywords, audiences, and topics that have better results.

Optimisation

CRO | Landing Page | Full Website Builds

Conversion rate optimisation is the most undercooked part of most marketers toolkit. CRO is the process of making changes to your consumer experience to improve the ratio of site visitors to customers.

We analyse the way users interact with your website, and develop ideas on how to increase engagement and conversion rate through our test and learn approach.

Using our breadth of services we can setup, audit and reconfigure your analytics or deep-dive into your valuable 1st party data to help drive A/B tests and longer term product recommendations.

Our weapons of choice for CRO include our own full stack developer, Google Analytics, Google Optimise, Unbounce, Zapier and Hotjar.

Monetisation

Ad Ops | Data Monetisation | Programmatic

As 3rd party cookies crumble in the market the rise of of 1st party data in the industry continues to become more valuable for brands and publishers. If you have valuable 1st party data that contains life events and looking for alternative revenue streams for your business through data, Segmetise can help.

We can help with monetising your data through traditional methods like advertising and CRM or using new offline methods which do not exploit your product or customer experience.

For established publishers, we can take care of your day to day ad ops or take a strategic view at providing recommendations to optimise your current inventory and programmatic stack to improve revenue growth.


Our Services

Our small team works collaboratively to deliver the best digital experience for your business. We’re not your typical agency, we’re your 'in-house' team.

Marketing

SEM | Paid Social | Display
Our small team lives and breathes digital marketing data. We continuously work to create, optimise and improve your campaigns across Google Ads (Adwords), Facebook, and Linkedin using automation and human love.

Using our data-driven methodology we unlock innovation in your digital marketing campaigns with our test and learn approach. We identify trends and opportunities based on your past performance data in and apply those learnings to drive better results.

Whether by eliminating waste and cutting costs where they aren’t leading to revenue or conversions, or (of course) investing more on the keywords, audiences, and topics that have better results.

Optimisation

CRO | Landing Pages | Website Builds
Conversion rate optimisation is the most undercooked part of most marketers toolkit. CRO is the process of making changes to your consumer experience to improve the ratio of site visitors to customers.

We analyse the way users interact with your website and create ideas on how to increase engagement and conversion rate. Using our breadth of services we can setup, audit and reconfigure your analytics or deep-dive into your valuable 1st party data to help drive A/B tests and longer term product recommendations.

Our weapons of choice for CRO include our own full stack developer, Google Analytics, Google Optimise, Unbounce, Zapier and Hotjar.

Display, YouTube & Retargeting

79% of time online is spent not searching. We can help you connect with customers when they aren't searching for you or retarget your 1st party data to push your users down the funnel. 

Alternatively we can help generate new users through interests, lookalike or in-market audiences and multiple A/B tests to find your perfect match.

Experienced across multiple display platforms such as Google Display Network, Criteo and Youtube Ads.

We can help build creatives that standout and perform.

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Monetisation

Ad Ops | Data Monetisation | Programmatic
As 3rd party cookies crumble in the market the rise of of 1st party data in the industry continues to become more valuable for brands and publishers. If you have valuable 1st party data that contains life events and looking for alternative revenue streams for your business through data, Segmetise can help.

We can help with monetising your data through traditional methods like advertising and CRM or using new offline methods which do not exploit your product or customer experience.

For established publishers, we can take care of your day to day ad ops or take a strategic view at providing recommendations to optimise your current inventory and programmatic stack to improve revenue growth.

During our past employers we've founded
AdReach, a retargeting tool completely powered by Zoopla's 1st party data which allowed their customers to target in-market home movers. Driving multi-million pounds of incremental revenue for their business, this has now become a core part of their product portfolio.

Wesbite & Data Monetisation

As 3rd party cookies crumble in the market the rise of of 1st party data in the industry continues to become more valuable for brands and publishers. If you have valuable 1st party data that contains life events and looking for alternative revenue streams for your business through data, Segmetise can help.

We can help with monetising your data through traditional methods like advertising and CRM or using new offline methods which do not exploit your product or customer experience.

During our past employers we've founded
AdReach, a retargeting tool completely powered by Zoopla's 1st party data which allowed their customers to target in-market home movers. Driving multi-million pounds of incremental revenue for their business, this has now become a core part of their product portfolio.

Ad Trafficking

Grow your Ad Revenue with our
Ad Trafficking & Operations consulting .

We can take care of your day to day ad ops or take a strategic view at providing recommendations to optimise your current inventory stack to improve revenue growth.

Our experienced ad trafficking specialists can do as much or as little as you would like. They can become your online ad operations department looking after all of your requirements or work with your internal team when they get too busy.

We can easily assist with scalability on a short term or a long term basis.

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Interested? Let's grab a coffee

Why Segmetise?

We’re your “in-house” team

We want every customer to feel like we're part of their team. We want to understand your business model, you're short and long term goals and incorporate that into our execution plan.

We're small but hungry

Boutique, nimble and forward thinking. We work effectively together, sharing skills and ideas from all levels. We can move swiftly, we're hungry and we're your flexible friend.

We've got experience

Over 15 years of digital marketing, commercial and data monetisation experience within the team. We've worked for high growth start-ups and large consumer brands like Zoopla and uSwitch.

We use a simple framework

Build a marketing strategy using our simple framework which targets your audience via various online mediums, from your largest addressable qualified audience down to your users ready to convert.

We're data driven

We use historical data to improve efficiency and help generate new ideas. Our Test and Learn approach can help quickly test your marketing ideas, learn from them and then focus on the areas that work.

Only pay for performance

We're confident in our quality of work, there's no upfront costs, no retainer and no commitment. We offer an initial free audit of your account to determine how we can help you.

Our Team

We're a small team and we like it that way. We're nimble, innovation and passionate about what we can offer.

Rishi

Father of 2, Google Sheets enthusiast & loves fried chicken

15 years of Digital Marketing and Ad Tech at some of the UK’s most successful tech firms like Zoopla, uSwitch.

Nominated for Rising Star Award at the British Media Awards in 2016.

Founder of the award winning AdReach Product at Zoopla - a self serve retargeting platform. Winner at British Media Awards in 2016 and Winner The Drum Digital Advertising Awards 2019.

Tomek

Beer lover, full stack developer & growth hacker

Over 5 years of experience in Marketing, Ad Tech and Full Stack Development working with some of the UK's most innovative tech and advertising brands in high growth environments.

Winner of British Media Awards and Google Premier Partner Awards.

The Past and Clients

The Past and Clients

The Past and Clients

What our customers say about us...

“Segmetise used their digital marketing expertise to more than double conversions whilst maintaining the same spend within months of starting to work with them. They’ve worked as close partners helping us across the board, helping us implement robust tracking on site which has allowed us to understand our audience better. Overall they have been invaluable helping us promote our new brand.”

Paresh Davdra, RationalFX & Xendpay Co-Founder

“Segmetise has helped us improve both our overall Customer Acquistion Cost (CAC) performance, and better understand who we target and how. They have an appetite to get right into the detail, understanding our proposition and target market and then actively outlining ways to improve performance and helping us innovate. Detailed reporting, quick feedback, longer term outlooks and a can do attitude make them great to work with.”

Ben Patten, Goodclub.co.uk, Founder & CEO

“Never usually write reviews but Rishi definitely needs to be recognised. He literally helped me in my moment of need. What with covid 19 and my boutique having to close its doors temporarily, Rishi came to my rescue by offering his services in setting up a Shopify website for my business

It has thankfully been a great success so far  and saved me from boredom and hopefully boost my business when I do re-open. Huge thank you Rishi.”

Lin Fox ( The Closet) Potters Bar

“Rishi I cant thank you enough for creating such a innovative  website for my son Aaron aka DJ Barai !!  I'm really grateful that you were able to dedicate alot of time and effort into this project during lockdown!

Despite Aaron being only 15 you treated him very professionally, you were passionate about understanding his business, his goals,  even his music and incorporated that into your execution plan.

I've already had alot of feedback on the design of the site especially redesigning of the logo.
This was one of the best investments I made during the pandemic, so on behalf of Aaron once again thanks so much.”

Sheetal Barai

Get in touch

Get in touch and we can arrange to have a coffee and provide you with a free audit.

We're based in London, UK.

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